Since the beginning of time, the messenger logo has been used as an identification mark for many businesses. In fact, many businesses use the messenger logo on their corporate stationary, stationery, marketing materials, and even employee uniforms. The reason being that the messenger logo has a simple, yet powerful message that can be easily understood by most people. With so many changes happening in the corporate world these days, changing the identity of your company is important.
In order to receive the new identity, your current logo will have to undergo some changes. The first change is the new Messenger Logo, which uses a new color gradient design. Facebook explains: “the new logo reflects a change to the direction of messaging, an integrated, fun, and dynamic way to keep connected to your friends.” Although these changes aren't massive, they do affect how people identify with your brand. By incorporating the new color scheme, your logo will come across as fresh and new, while also remaining true to your values and the basic messenger concept that have made you who you are.
You will also need to update any documents that contain information about your business that are using the same identity as yours. Any communication that refers to your company should now also use the new identity. For example, all of your printed marketing material should now mention your brand instead of yours. It would also be a good idea to get any logos printed that include the monogram in the center or at the bottom of the logo.
The colors used in your logo will also be a big part of the identity makeover. The color of the text is very important because most people simply look at the logo when they're browsing through a webpage. If the background of your logo is drastically different from the rest of the design, then you'll be more likely to notice the difference. Using a warm color like red is often a great way to make your logo stand out.
The size of your logo will also need to change. When your identity undergoes a major makeover, your logo should be proportioned to your page. For instance, if your business' logo is about four times larger than the rest of the design, then you may want to consider adjusting it. However, this change may only be necessary if you're going for a very large-scale identity makeover. You can't always just downsize if you want to maintain or update your current logo.
Once you've updated your identity with a major logo makeover, you can experiment with different versions of your logo. As long as you haven't compromised the readability of your logo, you can try different versions until you find one that works best. Remember that with logo design, there's no reason for failure. You can always change it around, change it again, or even redesign it entirely. The important thing is that you recognize the importance of a dynamic logo and make the most of its uniqueness.
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