The Barbie Logo is a simple yet brilliant image that represents the well-known toy, Barbie. The Barbie Logo was first created by the International Slots Corporation and has since become one of the trademarks for the brand. The main aim of the corporation was to produce a theme park attraction and toy that could be themed after the famous Barbie doll. The very first incarnation of the Barbie theme park was in Japan however soon the concept spread to the USA. The Barbie theme park became hugely popular and the company behind it, Intersect Entertainment, was bought by Disney Company.
The Barbie figurines are very popular toys amongst children and the Barbie logo is a very recognisable icon of the company, which means it has become an easy product for any company to brand themselves with. It has become a part of the American culture where children's parties and themed events are based around the Barbie doll and her colourful world. In fact the very first party themed after the Barbie had the theme of the famous cartoon show, The New Adventures of Barbie. With the success of this show, the company had no difficulty in creating a wide variety of Barbie dolls in order to meet the demand from the market.
As the Barbie figurines have become more famous, a wide variety of Barbie related products have been released. A great deal of money is spent on the marketing of the Barbie theme park because it has become a massive success and many companies want to cash in on the trend. Some of the popular products include Barbie themed merchandise such as costumes and even shoes, games and Barbie themed songs and music.
Many companies like Mattel, Disney and several others have created their own versions of the Barbie logo in order to create a bit of diversification for their product range. The Mattel logo stands for Mattel Inc., while the Disney products are associated with the Walt Disney Company. The other companies involved are equally famous and large corporations from around the world. Since we are talking about toys, any company can use any kind of logo or symbol as long as it is in accordance to the international law.
All the Barbie products sold in the market come with the famous Barbie theme park. The main focus of the park is on Barbie Princess (Barbie lays in bed etc) and her friends who play along with her in the theme park. There are numerous attractions in the park including the dress up shops where you can dress up your Barbie Princesses, and several games where you can have fun playing with your friends. All these activities make the park a huge hit among the kids and the adults alike.
The popularity of the Barbie brand can be traced back to its first release into the market in 1959. Though there were several revamps and changes, the basic concept never changed. The Mattel logo was first used on Barbie Princess products and later on various other products as well. Today, the products are not limited to the theme park and they are distributed throughout the world by the company itself. Every year, Mattel has a grand celebration to celebrate the company's sixty-year milestone. This is the occasion when the Mattel logo is imprinted on lots of products for all customers to bear in mind while shopping for their favorite Mattel products.
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