9 Easy Rules Of Nike Logo | Nike Logo
Nike Logo – What's so Great about Nike Logos? The Swoosh is easily the most recognizable logo of American footwear and apparel designer Nike. Ever since its creation in 1974, Nike has been an innovator, creating new styles and designs each year. Today, it's become one of the most well-known brand logos on the planet, with a value of more than $26 billion. Nike also has an interesting history, going back to 1797, which you'll read more about below.
The origin of Nike swoosh can be traced back in a momentous event for the company. In 1977, the United States government dictated that any company producing products needed to display the flag of the United States on their products. The ban was later revoked, but it was too late for many. Because of this, Nike and its competitors became far more diverse, embracing colors and styles not commonly seen on mainland America. This is why Nike's logo has remained almost unchanged for decades, retaining its place as a symbol synonymous with Nike. One thing has remained constant though – the swoosh.
Nike developed the swoosh as part of a marketing campaign, giving consumers an idea of what they could expect from the brand. As such, Nike has used the logo on everything from footwear to clothes to stationery to watches, all with the same mission in mind: to instill confidence in consumers. The Nike swoosh, in particular, is Nike's way of getting people to see the importance of being an active, outdoorsy person. After all, there are few better ways to convince people to go outdoors and get some exercise than to wear something with the Nike swoosh on it. The logo has even been incorporated into many TV shows, such as “Dancing With The Stars.”
The swoosh's popularity wasn't slow enough to deter competitors from their own attempts to create a similar design. Mertz began the Reebok line with the same mission in mind: to create a shoe that was easy to slip on and off. The Reebok Easytone, for example, had the Nike swoosh printed on its insole. Mertz followed this with the Easytone, Flip, and Donruss lines, each with a different version of the swoosh designed to suit the look of each individual shoe.
In recent years, Reebok has brought back its classic logo for the Donruss line. This time, however, the swoosh has been incorporated into the design of the shoe instead of just printed on the insole. The result? A shoe that looks just like the originals, but which is easier to slip on and off. Reebok has also redesigned the Easytone line to make them more athletic.
As Nike has proven time again, though, a great logo alone won't bring fans in. It takes more than that to really get people excited about a pair of shoes. A good company, one that can tell its customers what they're getting and then go out of its way to create that feeling every time they look at it, can have its logo making people eager to shell out money for a pair. That's what Nike has managed to do with its logo.
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