Having your own Microsoft Logo is a huge boost to your business, but you cannot just put any old logo on your business cards, and you need to be very careful with the way you use your Microsoft logo. After all, you should not only be representing yourself and your business, but you should also be representing Microsoft as well. So, how do you go about representing Microsoft? The following tips will help you get started:
Avoid Using Too Much Color – The color of Microsoft is generally gray. This color has proven to be very effective for representing the company in print and on the Internet. However, if you are going to use your Microsoft logo in more than one place, you should use a background color that complements the logo and makes it easier to find where it is located. You can also add text to your website using Microsoft's default font, but make sure you use a size that is readable and not too small. In addition, you should limit yourself to two or three color schemes for the most effective branding.
Do Not Use Typography that is Familiar – Even though it may be familiar, it is important to remember that a logo should not be similar to something that is commonly used by your competitors. This is especially true when it comes to letterheads, business cards, and stationary. Instead, you should try and use fonts and images that are unique to your company and reflect the type of products and services that you offer. For example, instead of using Times New Roman or Arial, try using Handwriting Styles that are similar to the fonts you would usually see on the company's website. You should also keep in mind that a good logo is not the final product; it is the means by which customers and clients are able to connect with you.
Do Not Make Your Company's Name the Entrance Point to Your Logo – It is extremely important that your company's logo does not become the first thing that someone sees. Think about how your logo will look before you decide where you will place it. Place it in places where it is less likely to draw unnecessary attention. You can also use your company name as a part of your logo, but try to have it appear a few times larger than it actually is.
Choose a Design That Is Comfortable To Look At – The color, size, shape, and overall appearance of your logo matter to your customers. If your logo looks bad, they will be less likely to keep coming back. This means that you should spend some time thinking about your logo's looks. Think about what colors are currently popular and how they will look on your company's letterhead and envelopes. Also consider how large your font is going to be. Keep all of these things in mind before you begin designing your logo.
Make Your Logo Non-Comparable – Avoid having your logo copy the look of another company's. An effective method for doing this is by using a silhouette image or a photo that is slightly out of scale. If your logo doesn't have any kind of element that closely resembles another logo, it won't be easy for potential customers to confuse the two. It also gives your company an element of uniqueness. Try to choose a unique element so that you can make your logo stand out among your competitors.
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