I'm sure you've noticed, the old YouTube logo looks completely different on a new website. It's got that old shiny look about it. It makes the site look old and outdated. The color scheme is also off. It doesn't really say anything. It doesn't have any character at all in it.
So why do we keep using the old logo? I can think of a few answers to that question. First off it's easy. All of our customers are looking for something simple. They want a website that isn't going to take five minutes to figure out how to use or navigate. So we go with something simple and basic, and they go with the boring old logo.
But another reason we use the logo is because it works. It's the first thing people see when they visit YouTube. The logo makes it instantly clear who created the site, who owns it, what the mission is, etc. And if that wasn't enough the logo works the way it's supposed to.
It draws your eye to the main page. It draws your attention to the counter top. It draws your attention to the side bar. Because of these things the logo has become almost more important than the website. People are starting to pay attention to the website more and less to the logo. That's a sad trend.
The logo has been around since the beginning. The old one was much better. The current logo is far from perfect. But it still looks better than the one from ten years ago. In fact it's a lot better than the old one!
If you have the opportunity why not change the old logo. Change it today. Upload your logo, draw a new one, have someone who's really good at it make it look good. Let it be a joint effort. If you do this, I can almost guarantee you that the old YouTube logo is no longer effective.
Think about what other website or brand name you have in the same market. Look at some logos that are on there and see if theirs is better. Then take that list and have someone draw up a new design. I guarantee that if you do this on your own it'll be way better.
You don't have to spend a fortune to get a great logo. Just use free fonts and stock images. And make sure that your website isn't too cluttered. No one wants to read a boring website. Have fun with it! Use whatever creativity you have.
If you have the opportunity why not put a little bit of money into that old logo too? Use it as the background for your new header. Play around with different colors and it might be just what you need. Good luck and have fun!
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