Logo design is an art, profession and scientific discipline whose activity involves in designing visual representations meant to transmit certain communicative messages to different social groups with defined objectives. This design mainly employs the use of graphic design tools such as colors, lines, images, texts and shapes. It involves creative thinking, analysis and application of information received from various fields of knowledge. Logo design also involves the use of typography, images, charts, graphs and diagrams.
Logo design has the potential to communicate a brand's image to a broad range of target audiences. A well designed logo can communicate a company's ethos, mission, and most importantly its vision and goal for the future. This is why the logo design plays such an important role in brand building. It is used as a symbol by which a brand message is communicated. It helps in defining the image of the brand and thus enables the consumer to identify with it and be loyal to the brand.
For example, let's look at another example. The FedEx logo design is quite popular as it communicates two key points which are accessibility and flexibility. Its color combination being green and yellow makes it very visible in the sky while on the ground FedEx trucks are visible in yellow and black.
When we look at another example Branding, a great logo can be a great brand logo as well. For example Burger King's logo is great as it creates so much association with fast food and nutrition. Similarly, McDonald's is also a great brand logo. However, when you look at their logo you will find that its color combination is rather boring. Thus, you will not be attracted to try their products or services, which are both vital for Burger King's and McDonald's respectively.
Hence, it is very important that you should understand the fact that the color of your business name as well as your logo design matter a lot. They should match to make a great impression on your customers and also help you to gain more business. If you make a mistake in your style choice, you can be sure that your brand will not be able to grow due to lack of recognition. You should try to understand the psychology of branding and use it accordingly.
Once you have understood the importance of having a good logo design, you should focus on creating one for your own company. You should get help from professionals who have good experience in making custom logos. You should also keep in mind the importance of colors, space management and other things that are related to the design of the logo. You should work in such a manner so that you can create a brand identity that is attractive and trustworthy for your customers.
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