The Google logo appears many times in various settings to identify the internet search company. Google has been depending on a number of different logos since its naming, with the original logo made by Sergey Brin with GIMP. A redesigned logo debuted on September 1, 2021. The new logo uses two colours blue & yellow to represent blue and yellow text on a white background.
The new design is simple, clean and dynamic, and reflects the goal that Google wishes to achieve. Brin's vision was to provide a simpler, more intuitive interface to the users, which is achieved by combining the benefits of traditional design elements with some of the latest web technology. His goal was to remove the clutter and distractions, and to make the content of the site as clear and relevant as possible. He also aimed for simplicity in the logo design. Google wants the logo to have a strong identity, which is why the new logo was chosen.
Google is known for having an organic growth, especially in the field of information. Users often search the internet for a particular topic, and this is what drives them to the website. When they arrive, they are often browsing for some particular information. For example, when a user enters “how to lose weight” into the search box, they are directed to a website, which offers an online tutorial on the topic. They navigate through the website, click on the link and take away their shirt because they just learnt a new method to lose weight. In short, they found the tutorial they were looking for, got entertained and stayed longer.
This kind of repeat visit is very beneficial for Google, because it means more traffic and more potential customers. The strategy that Google employs is called “Inbound Links”. Basically, if someone clicks on one of your links from a website or a blog, you will be rewarded with a change to the Google logo. Over time, this can really help your business grow.
The current logo has proven its worth since the introduction of “Inbound Links” and it has worked well. Google recognised that people want to stay informed about the latest developments, so they kept the logo the way it is. If a company doesn't keep up with the changing times, they will soon start to lose customers. So, Google updates its logo to ensure its users don't forget about them and continue using their services or buying products.
For small businesses, it might not seem like a huge change but for large corporations it can make a big difference. Every little thing counts when you're trying to improve your brand recognition. Don't take this lightly, you need to watch everything you do, including your logo, because a mistake can really hurt. So if you haven't updated your logo in a while why not give it a quick revamp?
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