There is a lot of discussion going around about the new Google logo, and many people wonder if they are too big, too bland, or just not interesting enough to warrant the huge amount of attention that so many are giving them. While it is true that it is by far and away the most significant change Google has made to their brand in many years, the design itself will not last forever. That being said, the current Google logo that we have come to know and love is here to stay. Here are some of the things you should think about as you make your next logo design selection.
Color Choice – When it comes to logo design, many companies do not realize that the color of the logo makes quite a difference. While it is true that red and gold look really nice when emblazoned on the side of a car, you are likely to get much more attention from potential customers if you go with the basic white version. If you are not planning on making any changes, this is a good time to simply stick with the color white. It will be no trouble to update the logo with new colors as they become available. There is no reason why you cannot select different colors for different seasons as well.
Size – As previously mentioned, this may be the biggest change to Google in their history. At first glance, it does not appear that a seven or eight pixel big logo will change much. However, as this logo gets older, you can be sure that others will want their logos to be a little bigger. If you are going to go ahead and make such a large change, give yourself ample time to prepare. Google will likely reduce the size after you are through testing.
What Is the Theme? – As with any major company making a change to their brand, they want to make sure that the new design is in line with everything. It does not mean that all employees have to be wearing the same clothes; it simply gives them something to work around with. Try to keep the main color the same and keep the theme consistent. This is not a difficult task and there is always more than one color you could use.
Is There Extra Features? – On the flip side, many times these small changes are forgotten about. Sometimes, those who are working on the project don't even realize what the changes are until it is too late. For instance, in the recent Google logo redesign, the heart was removed and so was the seven-pixel border around the logo, which was also part of the redesign.
Are You Ready to Change? There is no reason for you not to feel comfortable. Even if you are not ready to give up your current Google logo, this is a step in the right direction. You shouldn't rush into anything and you should take your time to really think about the logo you want before you make your final decision. Don't forget that you will always be the first to have a say on the look and feel of your website and your logo.
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