Google symbol is one of the most recognizable logos in the web. The Google symbol appears in a number of different settings, usually to identify the online search engine. Google has relied heavily on many different logos over the years, with the original logo designed by Sergey Brin with GIMP. After the split with Delicious and Picasa, Google went ahead and designed two more logos, the current one being the Google Penguin symbol. Penguin is one of the major changes to the site, introducing new elements that have made the experience of browsing the web a lot more enjoyable for users.
However, not all is rosy on the user's side of things, as some are not pleased with this latest logo change. There was some criticism towards the change, especially as Google is not particularly forthcoming about updates to its products, and often lags behind others when it comes to transparency. The lack of information from Google about updates to its products, such as the change to Penguin, has led to the current 'Google Is Scared' reputation. This feeling is somewhat justified as the changes to the logo have led to confusion among some users.
So what exactly is the new symbol? Google states that it is one of their most popular icons, coming in at number five. The Google symbol is a stylized rectangle with a red background. It is also shaped like a heart, making it one of the easiest symbols to recognize.
Google states that the current Google symbol will go through a number of changes before it finally gets replaced. No specific date has been given as to when this new symbol will replace the current one. It is likely that we will see a number of other graphical overlays introduced throughout the coming months. As of now, it is quite likely we will see at least one more change to the Google icon, though how many there will be, or when any of them will occur, is unknown.
Many internet marketers have been saying for some time that the Google symbol would be changing sometime in the near future. This new symbol, however, is very different in appearance than the current symbol. It looks almost like a bug, with rounded corners, and black dots instead of the traditional yellow, green and blue colors. Some have speculated that this is simply meant as a part of streamlining the Google design team, to simplify things. Whatever the reason, it is clear that Google wants to simplify things, including their branding.
If you want a refresher on the history of the Google symbol, you can find older articles discussing the changes to the symbol, and their impact on search engines. However, if you are looking for current news, and information about the new symbol, you will probably not find it in the article directories. This is because this new symbol is not yet officially adopted by Google. If you want to read about current news and events surrounding the new symbol, you may want to check out Google Webmaster Central.
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