Transparency is a buzzword these days. It has become a keyword in many discussions on business and marketing. This probably is because transparency refers to the idea of transparent information or the “transparency of information”. In business, it simply refers to a method by which information is made available to both sides. One way to achieve transparency is to use a logo that is transparent.
Google is an example of a company that is known for its transparency. The logo is basically the symbol that many people recognize. Google's logo is simply two colored squares on a white background. But because there are different shades for transparency, this particular logo can also be called a two-tone logo.
For a more detailed explanation on how this works, you would have to go to the source. You will have to read about the transparency of information at the corporate headquarters. This concept actually was introduced by Larry Page and Eric Schmidt as a way to attract more attention to their company. However, not too long ago, other big companies started using this method in order to promote their products and services. Some examples include Apple and GM.
In fact, Apple Computers actually started using two-tone color combination as a way to show the logo even though it used the traditional yellow and black colors for its main logo. And with GM, the automaker used colors of orange and green for the two most visible colors on its logo. It was seen as an effort to distinguish its vehicle from other vehicles in its group. The transparency of information in this case proved very effective in making the brand name popular.
Today, businesses cannot simply rely on the methods mentioned above. Logos nowadays need to be highly customized in order to reach the desired level of transparency. An Internet company should first work on having the right transparency for its brand. It has to consider the goals and objectives of the brand in order to make it highly visible over the Internet and to stay ahead of its competitors.
This is why businesses are now focusing on using transparency. By being transparent, they will allow the Internet users to better understand their goals, objectives and what they are trying to accomplish in the future. Being transparent brings advantages that can give the company a boost in its competitive edge. And the best thing about transparency is that it does not cost much as compared to other methods of transparency.
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