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The use of a trademark or monogram for a business can prove beneficial to your company. There are a number of different ways in which monogrammed or trademarked logos can benefit your business. Some of the main benefits include:
Branding Your business name is paramount to the success and longevity of your company. This is why it is so important to have a logo designed that has an impact on your customers. Your business name needs to be distinct and memorable, as it is your main way of branding your company. As well as being distinct, it needs to be visually appealing. One way to achieve this is to use a pictorial mark.
Abstract Mark Logos You may have seen some logo combinations where a small abstract shape has been added to a larger more detailed design. Combining these two elements will produce an overall image that is unique and often unexpected. An abstract logo will often be used as a smaller element of a graphic or image and will not feature much colour or detail. However, when combined with a more detailed image it will give the overall impression that the image is bigger in size and more detailed. This type of combination mark is often used on t-shirts, mugs and coasters to give an informal style.
Trade Marks Many businesses will incorporate their trades or names into their brand. These can include a logo or emblem. These can also be combined with other colours and logo styles. Combining different elements and colours with your trades or names will help create a trademark symbol that identifies your business and helps strengthen your brand.
Monogram and Trademark Symbols Monograms are basically an image that contains letters and is used for decorative purposes. There are a variety of different monogram designs including the initial of your last name or an initial letter of the word 'Merry'. Sometimes monogram and trademark logos can be used in place of an actual logo. These would usually be used in place of a picture on an item that does not have a logo, to highlight the company's unique qualities. Other uses for monogram and trademark logos include: company logo designs, company name badges, team league and honour logos, class university logos, company name and class names and even event logos.
Combinations and Matches With so many different types of logo and pictures available how do you choose the best combination? Many companies will use a mix of these to help make a logo and visual image more appealing and more unique to potential customers. For example, some companies might combine a basic logo with a graphical image, such as a company logo or mascot. Other companies might combine a pictorial mark with a graphic or text. And then there are other companies who might combine a logo and pictorial mark in the same image. Combinations and matches like these are becoming increasingly common in marketing campaigns and advertising today and are proving highly effective at increasing brand awareness and generating higher returns on investment.
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