If Instagram had a logo, what would it look like? This is the age of self-expression, of taking pride in one's personal aesthetic sense. It would have to be a great symbol for showcasing the work that an individual has done, for showcasing what they have created with their images, and what they stand for. But before we can understand the meaning behind the logo, let us first examine the very concept of an 'Instagram logo'.
An Instagram logo is not really a logo at all. It is a set of text, images, and layout that represent the brand. It acts as a background, or an accent against which other icons and graphics can be superimposed. It is the core component of the brand, and what makes it stand out from the crowd. Without the Instagram logo, the brand is just another faceless corporation, just another website that sells products.
So how does an Instagram logo help the brand? Well, in the first place, it helps to distinguish the brand from all other brands that are currently in the market. It gives the company a distinct identity, a brand personality. When people start associating your brand with the Instagram logo, it gives you a much stronger platform for marketing and branding.
In the second place, the brand's logo becomes a part of social media. People who are not associated with the brand will automatically associate it with social media. So every image, tweet, status update that you make on the platform automatically gets attributed to your Instagram account. This makes it easier for the consumer to remember you and gives you an instant boost in sales.
Last but not least, it becomes a part of the brand's online representation. A lot of companies are already doing this. They use the logo as part of their overall social media presence. This makes the brand more accessible, more recognisable, and definitely more approachable by the general population. If your target audience starts associating your Instagram logo with a certain experience, or just knows about it, then definitely you gain a greater advantage over your competitors.
All of these advantages are great for an image-conscious company like Instagram. However, there is one disadvantage that you need to think about before adopting Instagram logo for your business. You need to make sure that you have your own separate set of rules that will govern the use of the logo. And you must be consistent in enforcing those rules because they are the ones that will help your brand stays true to itself.
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