For a lot of small business owners, it can be difficult to choose between Instagram and Facebook. Both social networking sites allow users to post pictures, videos, and text about everything from food to hobbies to events. The ads displayed on the right side of the page are similar on both social sites. The similarities stop there though. Here are four reasons why you should consider switching your Instagram pictures over to Facebook.
Brand Recognition – The way that the logo is branded on the homepage of Instagram clearly says who you are and what your company does. If your brand's name already exists or has managed to become popular, then it stands to reason that your logo should be as well. A neat and tidy logo on the homepage means that potential customers are immediately able to get to your site. You may even find that prospective clients will post a photo of you personally – and then share it with friends! Brand recognition is crucial to growing any business, and Instagram is no exception.
Image Desecration – There have been numerous reports in the past couple of years of businesses getting brand rights stolen by uploading their logos, videos, and pictures onto websites like MySpace and Facebook. This is a horrible thing to happen because when these sites to search for images, they rarely find the companies that they are looking for. Customers and potential clients alike do not like to cross a brand to find something they like. Having an image or video of your company posted on an image or video sharing website gives you a way of making sure that your customers will find it again.
Brand Awareness – Perhaps you have a company with a website, but you haven't quite seen the light yet. You see, a lot of businesses prefer to create a separate online identity for themselves rather than have their real life business attached to just one website. This can lead to a loss of revenue for a company because they aren't representing themselves as themselves in every place that they enter. Using an Instagram photo of themselves and a link to their main site can help them gain brand recognition. This is much better than having a half-hearted effort at branding at all.
Product Awareness – Everyone knows that people love free things and an Instagram photo of their product is guaranteed to make that product seem even more irresistible. Businesses should think about embedding their logos into these products so that consumers can get a closer look at what they are about. The same goes for the Facebook logo. It's no secret that millions of users like to interact with businesses using these social networks, so giving them a place to engage is always a good idea.
Social Media Connectivity – The Internet is a vast, lonely place. Building a social network can mean the difference between a business surviving and thriving. Many of the customers who have come to enjoy Facebook and Instagram are single, searching for connections only, so it stands to reason that if the company is connected to the rest of the world, they stand to do very well. A business should think about what their followers are searching for, what their tone of voice is like, and how interactive their site is. By doing this, a company will be able to provide answers to any questions they may have, as well as find out how they are receiving their messages.
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