So, what is it about the Nike SB logo that people love so much? It could be the color combinations or the simple bright colors, but whatever the reason, the Nike SB logo is something that people connect to. The reason for this is actually quite simple – the Nike SB logo is a design that was born from the creative minds of the most famous and successful designers in the world of sports. Here's just a little bit of information on them, so you can see how it all started.
Bill Bass had worked with Nike for many years and had a long term contract with the company. He always designed their products to his liking, so when he left Nike, he made sure that his name was forever linked to the very first Nike SB logo that they ever created. Of course, he had to do a lot more with the design of the logo, but the Nike SB logo was born. This actually was Bill Bass' last contract with Nike before he became a designer for Reebok, where he has done an amazing amount of work.
When he left Nike, his replacement was none other than Tom Poole, who had redesigned the Nike SB brand logo for nearly 20 years. Poole did an amazing job with the logo, making sure that Nike knew that the time was right for a logo change. Also, he added a lot of color, allowing the logo to really pop. The reason why this mattered is that people love bright and colorful logos, and this one was no exception. It actually worked – people loved the change.
So what happened next? There was a big dispute between Nike and Reebok about the way the logo was being designed. The two companies had a heated discussion about it, but finally, Nike relented and allowed Reebok to use the Nike SB logo. Naturally, this was not a huge problem because Reebok already had a large audience for their shoes. However, Nike was quite impressed with the fact that Nike stood firm and didn't cave into Reebok's demand.
So how did the logo to end up on the hands of so many people? Nike clearly believed that the new Nike SB logo was something that people were clamoring for. The reason they decided to add color and allow for some exaggeration in the logo is because they knew that people would notice the difference. Also, Nike was hoping that people were willing to pay the extra money for this new logo. This would make Nike the first ever billion-dollar company. They were certainly hoping for this, and in reality, they were very close!
One thing that you need to keep in mind when you are wearing a Nike SB logo t shirt is that it says nothing about you. This new logo was designed to specifically appeal to the younger generation, but that does not mean that other people are not taking it serious. If you are wearing at shirt that says, “I am here to set the world on fire,” then do not assume that everyone else in the room is serious. While that statement might seem trite, it is true. It is important that you realize that when you wear these t shirts that you are not taking yourself too seriously.
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