A recent study by Adobe Digital Content Delivery showed that over half of the people using Facebook and Instagram have no idea what those logos actually look like. Some of the logos looked so weird they were nearly unrecognizable. In fact, almost all of the images on their pages appeared to be taken from stock photos available anywhere online. While this does not affect the businesses that use these social media sites, it does affect businesses that rely on getting themselves recognized in a way other than brand names and logos.
Facebook and Instagram have become some of the most popular online tools for sharing pictures. However, when a person sees an Instagram or Facebook logo they are not familiar with, it can be difficult for them to understand what it is. It makes it easier for businesses to get themselves known by posting their business logo along with a picture of their product. Instead of having to describe what their products look like, they can simply use a picture that looks like something they would use.
When someone uses Facebook or Instagram they will see pictures of almost anything. These pictures could be an advertisement for a business, a picture of a product or maybe a personal image posted by someone at home. The problem with pictures that appear to be advertisements is that a person may click on one only to find out it is something else or to see a completely different company's product. This is why it is important for a company's logo to stand out from the crowd. Without a clear logo that speaks to a prospective customer, they could end up just as lost as a customer who has no idea who they are or what they need. Branding is the first thing any company will think about before making a purchase and that is why it is so important to make sure your company's logo is as unique as possible.
Many companies spend thousands of dollars a year on commercials and other forms of advertisement to try to get their product or service known. While this does work, it can be very time consuming and often times companies end up not seeing the results they were hoping for. Some of the ideas that are used are very expensive and can put a company in an embarrassing situation if they do not work as well as hoped. For these reasons it is crucial that when you are designing your Facebook and Instagram logo you find something that is cheap or free that looks good and is effective. This is not to say that some logos created by professionals will look better than those created by amateurs, but there are a few places where amateur logos usually do not deliver.
Before you start creating a Facebook and Instagram logo, it is important to make sure it has a good look that will stick in people's minds. After all, a company's logo will be the first thing a customer sees and it can help to create a brand for them. It should also be a logo that will stand out from the crowd and not appear as a spam advertisement. This means that while the cost of developing your logo might be cheap, it is important to make sure it stands out from the rest of the competition.
Creating a Facebook and Instagram logo can be done by anyone, but it is recommended that you hire a professional. Professionals have seen this type of logo created hundreds of times and understand how it should look. They will be able to guide you through the entire process and make sure you choose a design that is affordable and one that will get you results. If you choose to go this route it is important to remember that creating a great logo is only half the battle; making sure that you choose a design that will stand out from the competition will be the hard part.
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